Welcome to my creative world!
I'm Salwa Faour, an Arabic calligrapher and multi-disciplinary designer passionate about preserving and reimagining the rich heritage of Arabic calligraphy.
My journey began growing up in Beirut, developing a deep appreciation for the art of Arabic script. I studied Graphic Design at the American University of Beirut, where I attained my skills in type design. My quest for mastery led me across the Middle East, learning from renowned calligraphy masters Mahmoud Baayoun and Mohammad Al Nori.
Expertise spans across traditional Arabic calligraphy, modern calligraphic interpretations, typography and type design, lettering art, and cross-disciplinary design (graphics, products, interiors).
Inspired by the intricate beauty and cultural significance of Arabic calligraphy, I founded a creative hub in the UAE. Here, we celebrate, teach, and integrate this timeless art form into modern design across various disciplines.
To me, Arabic calligraphy is more than an art form—it's a bridge between past and present, a language of spirituality, and a means of fostering cross-cultural understanding. My work aims to embed purpose and intention into everyday life, pushing the boundaries of Arabic script in contemporary design.
Our Values
Our Services
We do all things calligraphy! Our services span across a wide variety of fields allowing for holistic design conceptualization and production. Whether it's creating custom calligraphy pieces for your weddings and events, collaborating with your businesses to infuse cultural authenticity into your branding, or offering educational experiences and workshops to enthusiasts, we strive to be at the forefront of the calligraphy renaissance.
Let's Create Together
I'm always open to new collaborations and freelance projects in calligraphy, typography, and innovative design. Join me in nurturing the legacy of Arabic calligraphy and sharing its beauty with the world.