The color scheme was inspired by the items she loved; the dark and light shades of gold from vintage frames, the sweetness of her pink roses and cookies, the aqua blue cookie jars, and the navy blue photo prints and 'Bic' pen writing, all topped on the offwhite of her old postcards.
The outline showing internal connections between letters emphasizes the extensive process by which she makes her cookies. The stroke texture imitates the repetitive attempts to cut a round piece of dough.
Inspired by the details of vintage frames, the letter part curvatures of the 'Kaf' top, connections between 'Dal' and 'Alef', and drop terminals in the 'Kaf', 'Dal', 'Alef', and "Ha' were adopted. The dots were made round to compliment the drop terminal.
Madame Nahed's dearly holds on to her handmade crochets, old photos, and postcards chrishing her valuable memories. Her love for vintage frames and detailed trinkets preserves the state of nostalgia. She also admires roses, ribbons, and everything charming.
There's no doubt that every Lebanese grandmother has an ancient tin box of sewing tools and threads. This inspired the choice of materials and shape for the packaging. Tin boxes are not only nostalgic but also sturdy and well-preserving.
There are three sizes for the tin boxes. The small one combines a gold crochet pattern with a vintage aqua blue. The medium one embodies the concept of a framed photo, displaying an intricate frame pattern on the lid and Lebanon's skyline on the side of the box. The third box sets the romantic and delightful mood of roses in baby pink.
Madame Nahed masters the art of giving. Thus we have chosen postcards with heart-felt messaging as thank you cards. The photos on the back of the postcards display the creating and personal tools used by Madame Nahed. Each card is topped with one of three stamps.
Each card is topped with one of three stamps. The stamps have been carefully customized to Madame Nahed's interests. A brown-arqua stamp with a crochet rim and maamoul molds, a flower stamp with a detailed arch panel, and a blue framed reiteration of Al Roushe rock.
There are two versions of the postcard message, Arabic and English, serving a wide audience. Both messages translate the packed emotions and care for her distant family.
Are you ready to have your next branding and packaging uplift?
